Cookie Policy
This page provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve website performance, and deliver personalized content. Cookies are small text files that are stored on your device when you visit our site. They help us understand how visitors interact with our website, allowing us to offer a smoother and more efficient user experience. In the table below, you will find detailed information about each type of cookie we use, their purpose, and how long they remain on your device. We are committed to respecting your privacy and providing transparency about the data we collect through cookies. For more information on how we handle your personal data, please see our Privacy Policy.
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|---|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Comments
These cookies are needed for adding comments on this website.
| Name | Description | Duration |
|---|---|---|
| comment_author | Used to track the user across multiple sessions. | Session |
| comment_author_email | Used to track the user across multiple sessions. | Session |
| comment_author_url | Used to track the user across multiple sessions. | Session |
Google Identity Services
Google's current Sign in with Google client library. It renders the Google sign-in button, or the One Tap prompt, so visitors can log in to your site with their Google account. It replaces the older Google Sign-In platform library.
Learn more| Name | Description | Duration |
|---|---|---|
| g_state | Set on your own domain by the Sign in with Google client library. Records whether the visitor has dismissed the One Tap sign-in prompt and for how long it should stay hidden, plus the time the library last loaded and a browsing session id used for the same purpose. Sites that pass a custom state_cookie_name will see that name instead. | 180 days |
| g_csrf_token | Set on your own domain by the Sign in with Google client library and submitted together with the sign-in credential, so your site can confirm the sign-in came from its own page and not from a forged cross-site request. | 5 minutes |
Google Tag Manager
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
| Name | Description | Duration |
|---|---|---|
| cookiePreferences | Registers cookie preferences of a user | 2 years |
| td | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | session |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Clarity
Clarity is a web analytics service that tracks and reports website traffic.
Learn more| Name | Description | Duration |
|---|---|---|
| ANONCHK | Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0. | Session |
| CLID | Identifies the first-time Clarity saw this user on any site using Clarity. | 12 months |
| _clsk | Connects multiple page views by a user into a single Clarity session recording. | 12 months |
| _clck | Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID. | 12 months |
Clicky
Clicky is a real-time web analytics platform that provides insights into website traffic and user behavior.
Learn more| Name | Description | Duration |
|---|---|---|
| no_tracky | Used to opt-out of tracking. | 1 Year |
| _referrer_og | Used to store the original referrer. | Session |
| _eventqueue | Used to store information about clicks and page views. | Session |
| _jsuid | Used to identify unique visitors. | 2 years |
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Name | Description | Duration |
|---|---|---|
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
Jetpack Stats
Jetpack's built-in visitor analytics. It records page views, referring sites, search terms, and outbound link clicks, and also carries the shared visitor-tracking library used by Jetpack Instant Search and WooCommerce Analytics.
Learn more| Name | Description | Duration |
|---|---|---|
| tk_ai | Stores a randomly-generated anonymous visitor ID so Jetpack's Tracks analytics library can link tracking events to the same visitor. | Session in wp-admin; up to 5 years on the frontend |
| tk_qs | Queues analytics events for Jetpack's Tracks library so none are lost if the page closes before they can be sent. | 30 minutes |
| tk_tc | Used once per page load to work out which cookie domain the Tracks library should use, then removed as soon as it's read back. | Session (deleted immediately after use) |
| tk_aip | Stores a list of anonymous visitor IDs so they can be merged into one identity once a visitor is recognized. | Up to 5 years |
Matomo
Matomo is an open-source web analytics platform that provides detailed insights into website traffic and user behavior.
Learn more| Name | Description | Duration |
|---|---|---|
| _pk_id | Used to store a few details about the user such as the unique visitor ID | 13 months |
| _pk_ref | Used to store the attribution information, the referrer initially used to visit the website | 6 months |
| _pk_ses | Short lived cookies used to temporarily store data for the visit | 30 minutes |
| _pk_cvar | Short lcts data on visitors behavior and interaction - This is used to optimize the website and make advertisement on the website more relevant. | 3 years |
| _pk_hsr | Short lived cookies used to temporarily store data for the visit | 30 minutes |
| _pk_testcookie | Cookie is created and should be then directly deleted (used to check whether the visitor’s browser supports cookies) | session |
| mtm_consent | Cookie is created with no expiry date to forever remember that consent was given by the user. | forever |
| mtm_consent_removed | Cookie is used to store the user consent preference | forever |
| mtm_cookie_consent | Cookie is used to store the user consent preference | forever |
| matomo_ignore | cookie will be a third party cookie. This cookie does not contain personal information or any ID and the cookie value is the same for all visitors) | 30 years |
| matomo_sessid | when you use the opt-out feature (this is called a nonce and helps prevent CSRF security issues) | 14 days |
PostHog
PostHog is a product analytics platform that helps site owners understand how visitors use their site through event tracking, session replay, feature flags, and A/B testing.
Learn more| Name | Description | Duration |
|---|---|---|
| ph_*_posthog | Stores a visitor's unique ID and session information so that events, session recordings, and feature flag evaluations can be attributed to the same visitor across page loads and subdomains. | 1 year |
| __ph_opt_in_out_* | Stores whether the visitor has opted in or out of PostHog tracking. | Persistent |
Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
Google Ads
Google Ads is an online advertising platform that enables businesses to create targeted ads displayed on Google search results and partner sites.
Learn more| Name | Description | Duration |
|---|---|---|
| __Secure-1PSID | Targeting cookie. Used to create a user profile and display relevant and personalised Google Ads to the user. | 2 years |
| __Secure-1PSIDCC | Targeting cookie. Used to create a user profile and display relevant and personalised Google Ads to the user. | 2 years |
| __Secure-3PAPISID | Profiles the interests of website visitors to serve relevant and personalised ads through retargeting. | 2 years |
| AEC | AEC cookies ensure that requests within a browsing session are made by the user, and not by other sites. These cookies prevent malicious sites from acting on behalf of a user without that user's knowledge. | 6 months |
| ADS_VISITOR_ID | Cookie required to use the options and on-site web services | 2 months |
| __Secure-3PSIDCC | Targeting cookie. Used to create a user profile and display relevant and personalised Google Ads to the user. | 2 years |
| __Secure-3PSIDTS | Targeting cookie. Used to create a user profile and display relevant and personalised Google Ads to the user. | 2 years |
| __Secure-1PSIDTS | Targeting cookie. Used to create a user profile and display relevant and personalised Google Ads to the user. | 2 years |
| __Secure-1PAPISID | Targeting cookie. Used to create a user profile and display relevant and personalised Google Ads to the user. | 2 years |
| __Secure-3PSID | Targeting cookie. Used to profile the interests of website visitors and display relevant and personalised Google ads. | 2 years |
| Conversion | Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads. | 90 days |
| _gcl_aw | Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads. | 90 Days |
| _gcl_gs | Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads. | 90 Days |
| _gcl_gb | Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads. | 90 Days |
| _gac_gb_ | Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads. | 90 Days |
| FPGCLGB | Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads. | 90 Days |
| FPGCLAW | Google uses cookies for advertising, including serving and rendering ads, personalizing ads (depending on your ad settings at g.co/adsettings), limiting the number of times an ad is shown to a user, muting ads you have chosen to stop seeing, and measuring the effectiveness of ads. | 90 Days |
HubSpot
HubSpot is an all-in-one marketing, sales, and customer service platform that streamlines business growth.
Learn more| Name | Description | Duration |
|---|---|---|
| hubspotapi | This cookie allows the user to access the app with the correct permissions. | 7 days |
| hubspotapi-prefs | This is used with the hubspotapi cookie to remember whether the user checked the 'remember me' box (controls the expiration of the main cookie's authentication). | 1 Year |
| __hs_opt_out | This cookie is used by the opt-in privacy policy to remember not to ask the visitor to accept cookies again. | 13 months |
| hubspotapi-csrf | This is used for CSRF prevention - preventing third party websites from accessing your data. Expires after a year. | 1 year |
| __hs_do_not_track | This cookie can be set to prevent the tracking code from sending any information to HubSpot. | 13 months |
| __hs_cookie_cat_pref | This cookie is used to record the categories a visitor consented to. | 6 months |
| __hs_initial_opt_in | This cookie is used to prevent the banner from always displaying when visitors are browsing in strict mode. | 7 days |
| __hs_gpc_banner_dismiss | This cookie is used when the Global Privacy Control banner is dismissed. | 180 days |
| hs_ab_test | This cookie is used to consistently serve visitors the same version of an A/B test page they’ve seen before. | session |
| __hs_notify_banner_dismiss | This cookie is used when the website uses a Notify consent banner type. | 180 days |
| hs-messages-is-open | This cookie is used to determine and save whether the chat widget is open for future visits. | 30 minutes |
| hs-messages-hide-welcome-message | This cookie is used to prevent the chat widget welcome message from appearing again for one day after it is dismissed. | 1 day |
| __hsmem | This cookie is set when visitors log in to a HubSpot-hosted site. | 1 year |
| hs-membership-csrf | This cookie is used to ensure that content membership logins cannot be forged. | session |
| hs_langswitcher_choice | This cookie is used to save the visitor's selected language choice when viewing pages in multiple languages. | 2 years |
| __hstc | The main cookie for tracking visitors. | 13 months |
| hubspotutk | This cookie keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts. | 13 months |
| __hssc | This cookie keeps track of sessions. | 30 minutes |
| __hssrc | Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. | session |
| messagesUtk | This cookie is used to recognize visitors who chat with you via the chatflows tool. If the visitor leaves your site before they're added as a contact, they will have this cookie associated with their browser. | 13 months |
A popular social media platform for sharing photos and videos, connecting users through visual storytelling.
Learn more| Name | Description | Duration |
|---|---|---|
| ig_did | This is a targeting cookie used to track Instagram user visits. | 9 years |
| ig_cb | This cookie enables the correct functionality of the Instagram plugins, such as embedded Instagram posts | 9 years |
| ds_user_id | This is a targeting cookie used to optimize advertising on Instagram. | 3 months |
| mid | This is a functionality cookie used to optimize the use of Instagram on the website | 9 years |
| fbm_ | This is a targeting cookie used to track Instagram user visits. | 1 year |
| shbid | This is a targeting cookie used to optimize advertising on Instagram. | 1 year |
| shbts | This is a targeting cookie used to optimize advertising on Instagram. | 1 year |
| sessionid | This is a performance cookie used to collect data about people logging in and out of the website. | 1 year |
| csrftoken | Set by Instagram to protect requests to Instagram, including those made from embedded posts, against cross-site request forgery. | 400 days |
| ig_lang | Stores the visitor's preferred language for Instagram content. | 400 days |
Pinterest Tag
Pinterest Tag is a web analytics service that tracks and reports website traffic.
Learn more| Name | Description | Duration |
|---|---|---|
| pinterest_nt | Used for advertising and conversion tracking. | 1 year |
Snapchat Pixel
Snapchat Pixel tracks user interactions on your website to optimize ad targeting and measure campaign performance.
Learn more| Name | Description | Duration |
|---|---|---|
| sc_at | Used to identify a visitor across multiple domains. | 1 year |